i am normally a firm believer in retail therapy but for the past week i have associated shopping with mixed feelings of dread, anxiety and even boredom. there are 2 reasons to blame for this; the first being the reason for my shopping trips, the cause for my negativity, the search for a dress for my grad ball this coming weekend. in order to find the perfect dress, i had to move away from my normal high street hunting grounds for fear of the ultimate on the night disaster.......seeing someone else wearing your dress. the pressure to find such a dress that fitted my wish list, was unlikely to be worn by anyone else and was right for the occasion made shopping a chore rather than enjoyment. Possibly another consideration was that after keeping a lookout for the past couple of weeks but with nothing catching my eye, I was down to the realisation that my deadline was in less than a week and with no potential options, I was forcing myself into finding something.
The second reason for my recent bad experiences have been the sales. I am not a huge fan of sales at the best of times, they make stores look messy, it's an excuse to bring out old stock that is way past looking good, and the key thing i've found lately is that they lead to a shortage of fully priced, wearable items in all stores. In so many retail establishments I found that the front of the store was dedicated to rails of garments that either looked awful (on and off the hanger) or were lovely but in the sizes that are always left and that no one seems to wear. To dedicate so much space when sales have been running for some weeks now seems confusing at best and made my trips far less fruitful.
shopping in sales has potential within the first day or two at most or until the true 'bargin pieces' have been snapped up and then seems to be a waste of time for all involved, especially those who, like myself, are willing to pay full price and would appreciate the normal range of items to choose from.
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